My name is Kelly, and I am a photographer and videographer based in Hendersonville, NC. I specialize in helping local small businesses and artisans share their unique stories through captivating imagery and video. From showcasing products and services to capturing the spirit of team members and owners, my work brings the essence of each business to life.

Through product photography, lifestyle shoots, behind-the-scenes glimpses, and portraits, I aim to create artful and engaging narratives that resonate with audiences. My passion lies in highlighting the heart and soul behind every business, crafting visuals that inspire connection and celebrate creativity.

  • “Balsam is the very best option for capturing the spirit of a business. Our company hosted an open house with visitors dropping in to enjoy catered food and product displays -- a dynamic format without much schedule or structure. All the same, Kelly worked on-the-fly getting phenomenal pictures of every aspect of the evening; she managed to take wonderful portraits of our team and guests, detailed product shots, and pictures conveying the atmosphere of the event. These pictures are an immense value to our company. We look forward to the next excuse to invite Balsam Business Photography out!”

    Cannon Dillon, North State Overland

  • “I am so grateful to Balsam Business Photography. As a one-woman business, I have had little time to invest in updating my business’ image (not to mention, I had no clue where to begin!). Luckily, Kelly is a total pro and guided me through the entire process. I had a spark of an idea for what I wanted and Kelly completely elevated my vision! She was so creative, flexible and went above and beyond what I expected. I am so beyond thrilled with the final product. Kelly gave me images that bring soul into my products and show a version of my small business that I’m incredibly proud of. I’ll be calling her up to cover all my future projects!”

    Lauren Hess, The Inverse Studio

  • “Kelly is not only incredibly talented, she is also so kind and fun to work with. She made us feel really comfortable in our element, which allowed for photos of our process that were organic, and provided an honest view of our business. She gives cues when you need them, but also just lets you do your thing! She’s able to capture small business in a way that is unique, natural, and beautiful. Whether you want action shots working with your hands, or photos of finished products, I highly recommend Balsam Business Photography for all of your small businesses promotion need”

    Hannah, Hans Cans

  • “We had been recommended to contact Balsam Business Photography, and I am so glad we did! Kelly is professional, friendly & easy to work with, and she delivered quality photos for our company. Her photos really captured our brand, and we are looking forward to working with her again. We highly recommend Balsam Business Photography!”

    Appalachian Coffee Co.

  • “Working with Balsam Business Photography was a wonderful experience. Confident, decisive, yet totally calm-making. Kelly is the perfect person to work with if you're unsure about the aesthetic of your shoot or uncomfortable in front of the camera. Kelly was free flowing with ideas, got a wide variety of shots... I can't overstate how exciting it was to get my album. The value added from a professional eye is immediately apparent. If you have a fledging business, a shoot with Balsam is a total must!"

    Erin, Deadstock Revival

  • “In addition to taking and finishing photos for our growing small business, Kelly at Balsam Business Photography also designed and played a large part in creating the text for our website. She is easy to work with, tech savvy, and professional. We would use Kelly agin for both these services and plan to hire her again for our summer launch!”

    Margaret Dillon, Black Dog Flowers

  • "Kelly is great, she blended into the background and got really excellent action shots! I am super happy with the results! Excellent cost benefit ratio!!!!”

    Jeff Swientek, Spice of Life

  • “I am so happy with the photographs Kelly took of my business. She was able to see me and my craft with a genuine eye which is evident in the pictures she captured. She put me at ease and gave just the right amount of direction. It truly felt like an honest representation of my craft and studio practice.”

    Jodi O’Hara